Multinational Companies

There are some important elements and features multinational companies should know about Saudi Arabia. Language and religion are two essential areas which must be discussed before starting in Saudi market. In terms of language, Arabic language is written from right to left such as: Samarin company use a comic stip it showed a man on the left he was holding his stomach and looked sick. In the section on the right the man was smiling. People read Arabic from right to left so the audience say: this product make us sick. Therefore, multinational companies should study the language aspects before doing business. Second essential element is religion. This side includes: believes, values, manners, ethics, and many other parts of the target customer life. In conclusion, multinational companies should understand the entire culture in advance